Covid-Norms: Monitoring and analyzing preventive behavior
Researchers Involved
Prof. Dr. Mark Eisenegger
research areas
timeframe
2020 - 2021
contact
th.friemel@ikmz.uzh.ch
Covid-Norms: Monitoring and analyzing preventive behavior
The project “Covid-Norms” investigates the protective behavior of the Swiss population and the public discourse about the most important measures to contain the Covid-19 pandemic.
The monitoring, which is updated weekly, shows how widespread various protective measures are in the Swiss population, how much approval they receive from the population, and how they are discussed in the public discourse. For the population monitoring, the LINK Institute conducts weekly online surveys of 425 Swiss in the three major language regions. The content analysis of the public discourse includes the most important news media. Based on this monitoring, we derive recommendations for strategic communication on these protective measures (e.g., campaigns).
Background
Social norms that socially regulate compliance with protective measures are the only legitimate strategy to combat COVID-19 in the long run in democracies.
Research Questions
How do social norms regarding preventive behavior develop in Switzerland during the COVID-19 pandemic?
Project Aim
The aim of this project is to understand long- and short-term dynamics of norms of preventive behavior as well as the translation of these scientific insights into evidence-based guidance for monitoring and influencing norms of preventive behavior.